Mineral water is spontaneously gushing from the depths of the ground or artificially uncovered underground mineral water; it contains a certain amount of mineral salts, trace elements or carbon dioxide gas; under normal circumstances, its chemical composition, flow rate, Water temperature and other dynamics are relatively stable within the natural fluctuation range. Mineral water is circulated in the deep part of the formation, and contains minerals and limited indicators stipulated by national standards.
Mineral water is water containing dissolved minerals or more gases. Nine boundary indicators specified in national standards include lithium, strontium, zinc, selenium, bromide, iodide, metasilicic acid, free carbon dioxide, and soluble total solids. There must be one or more requirements to meet the limit index in mineral water, and the required content is (unit: mg / L): lithium, strontium, zinc, iodide are all ≥0.2, selenium ≥0.01, bromide ≥1.0, Metasilicic acid ≥25, free carbon dioxide ≥250 and total soluble solids ≥1000. Most of the mineral water on the market is of strontium (Sr) type and metasilicic acid type, but also mineral water with other mineral components.
With the development of China's economy and society and the improvement of people's living standards, the brand awareness of people's consumption is getting stronger and stronger. Attaching importance to the brand reflects the change in consumer life. With the continuous improvement of production equipment and technology, and the increasingly homogenization of mineral aquatic products, the physical properties of the products are not much different. Only brands with deep connotations can entrust consumers with spiritual spirit. With the same quality and price of mineral water, consumers prefer branded products. When the commodity economy develops to a certain stage, corporate competition no longer stops at price reduction promotions, but at the brand level. By establishing a brand, you have the initiative to occupy the market. In the future competition of mineral water enterprises, enterprises without brands or weak brands will become OEMs of strong brands, losing their own terminal market and the foundation of competition.